The Beauty & Wellness Community

The community

The Beauty & Wellness Community is a panel of thousands of Italian consumers ready to test your product.

The panel is managed in partnership with Adacta S.p.A., one of Italy’s leading companies in the field of sensory & consumer science.

New tools for listening

The increase in online connections over the last years, accompanied by the exponential growth of social media, is radically changing the way the business-to-consumer relationship is conducted.
The consumer has stopped playing a passive role and increasingly appreciates being involved in business decisions. In this scenario there are interesting prospects for innovation and development
for brands that will take advantage of the new listening tools.

After receiving the sample at home, the participants of the Beauty & Wellness Community are ready to express their satisfaction through surveys, focus groups and trial groups.

Profiling

Every consumer is profiled to the dot, thanks to this we are able to reach the real users, even where there is the need to involve interviewees with particularly restrictive eligibility criteria (low incidence of the product, use of prestigious products, etc.).

Logo Beauty & Wellness INTEGRA

The tests

Five testing plans, from the simplest to the most complex.

Expected purchase pleasure and propensity to buy (price is known) of my
product.

Expected enjoyment of my product vs. the competitors.
I’m looking forward to the expected purchase (price is known) of my product vs.
my competitor’s product.
Confronto del mio prodotto con il competitor.

Expected and true enjoyment of my product.
Expected and true purchase propensity (price is known) of my product
Perceived profile of my product
Product’s warning points
My product’s non tangible assets

Expected and true enjoyment of my product and competitor’s
Expected and true purchase propensity (price is known) of my product
and of my competitor’s
Distance of my product from the competitor
Perceived profile of my product vs. the competitor
Warning point of my product and competitor
My Product Image Profile vs. the Competitor

Enjoyment
blind of my product and competitor
Pleasure for the main sensory macro-areas of the product
Distance of my product from the competitor
Adequacy profile and areas of optimization of my product and the
competitor