{"id":3213,"date":"2020-11-27T11:56:38","date_gmt":"2020-11-27T11:56:38","guid":{"rendered":"https:\/\/www.integracosmetics.com\/branding-center\/analysis-and-development-of-the-brands-effectiveness\/"},"modified":"2021-06-10T19:50:52","modified_gmt":"2021-06-10T19:50:52","slug":"analysis-and-development-of-the-brands-effectiveness","status":"publish","type":"page","link":"https:\/\/www.integracosmetics.com\/en\/branding-center\/analysis-and-development-of-the-brands-effectiveness\/","title":{"rendered":"Analysis and development of the Brand’s effectiveness"},"content":{"rendered":"\t\t
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Analysis and development of the Brand's effectiveness<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The brand must speak out<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital technology, through new media channels and social networks, has loosened companies’ control over their own brand<\/strong>.<\/p>\n

Relationships between brands and their customers have become more open<\/strong>as online discussions extend the brand experience<\/strong> after purchase and allow the end user to make their voice heard.<\/strong><\/p>\n

To manage these complexities and enhance growth, it is necessary toremove uncertainty<\/strong> from the branding process through careful analysis<\/strong> and strategic development<\/strong>.<\/p>\n

The main phases of this activity consist of:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Making sure the brand matters<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We help companies define the benefits<\/strong>and experiences<\/strong> that make their brands relevant, distinctive and credible to customers<\/strong>, and to develop strategies to differentiate their brand through a higher positioning<\/strong> than the competition.<\/p>\n

This often means repositioning established brands to better meet customer needs<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Brand portfolio optimization <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As companies are constantly launching new brands and sub-brands to respond to the fragmented needs<\/strong>of their customers, we help to define the roles<\/strong> and the relationships<\/strong> within the company brand portfolio and weconsolidate brands<\/strong> to reduce complexity<\/strong> and overlapping costs.<\/strong> This will lead toa coherent brand architecture.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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3. Keeping the brand promise at all points of contact with the customer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conceiving a great brand on paper is never enough.<\/p>\n

The brand promise and its values must be maintained and reinforced<\/strong> at all points of contact with the customer, both online and offline.<\/p>\n

Our understanding of the multi-channel approach<\/strong> allows us to collaborate effectively with our clients in implementing branding strategies that help us specify what the company must do to deliver a consistent brand experience<\/strong> to customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. Tracking and optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We help clients develop the metrics<\/strong> they need to understand where they started (compared to their competitors and\/or other industries) and to measure the impact<\/strong> of their efforts.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Analysis and development of the Brand’s effectiveness The brand must speak out Digital technology, through new media channels and social networks, has loosened companies’ control over their own brand. 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