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INT.E.G.RA. WINS COSMERIT AWARD

On December 14, 2016, during the SICC Congress, the Cosmerit Awards 2016 were awarded.

It is our pleasure to inform you that INT.E.G.RA. participated with the "Integrated Communication" project, receiving the special mention for the B2B Services category for "Legal Compliance" and "Clear Communication".

The "CosMerit Awards" is an annual award for virtuous cosmetics companies established by SiCC (Italian Society of Chemistry and Cosmetic Sciences) starting in 2013. Recognition aims to contribute to the goal of promoting cosmetic science through the continuous improvement of correct and transparent communication. The aim is to enhance and improve the effectiveness of communication, both B2B and B2C, by companies, while respecting the guiding values ​​of correct and transparent information and promotional communication of products and services.

INT.E.G.RA.'s project primarily involves communicating our goals and ethical content and sustainability of our offer, and is aimed at facilitating the exchange of information with customers and potential customers, and to create a "virtuous circle" in which the needs and solutions are put in full relation to each other.

The tool we chose to use is based on 20 kpi "key performance indicator", and it is called kMap: this approach was critical to obtaining objective evaluations.

The envisaged areas of the Call ("legal compliance", "clear communication", "support to sustainability") were similar to our goals. We decided to take the opportunity to test ourselves with the humility needed to pick up any criticisms and suggestions.

From the jury's analysis of our project came suggestions that helped to improve the project. The project staff, of which Maria Ferrero is the coordinator, deserved this recognition that we received with great satisfaction. Our people have a great deal of expertise but above all are rich in enthusiasm and self-criticism, which make it possible for the daily challenge to be continually improved.

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